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What Women Want... To See, Feel, and Understand About Your Brand!

Packaging That Sells Conference 2017

Packaging That Sells Conference 2017

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Upcoming Speaking Engagements

Sell Your Brand in Seconds In-Store and Online
CHPA 2022 Self-Care Marketing Conference – July 19, 2022 

In this fast-paced, highly visual session, you will learn the neuroscience of how to develop your brand packaging to be seen, felt, and understood in both the digital world and on the retail shelf. In today’s omnichannel marketplace, having a brand identity and package design that is just as visually stimulating online as it is on-shelf is imperative, and in this session you will learn how to do so!

For attendance information, click on this link:



Recent Speaking Engagements

From Behind the Counter to Front of the Shelf:

Key packaging considerations for Rx-to-OTC switch products

Rx-to-OTC Switch Symposium - March 15, 2021 

Presented in conjuction with Sriman Banjeree, Head of Packaging Development at Takeda, Terri used the practical neuroscience behind consumers sequence of cognition at shelf to reveal how to design a Rx-to-OTC brand’s most important asset—trade dress. A strong and strategic brand positioning is key to outsmart competitors and win consumers.


This event was virtual. To learn more click here



Previous Speaking Engagements


"Wayfind your Brand: Demystifying Brand Identity and Consumer Behavior in Store and Online"

OTC/DTC Global Conference 


September 29th, 2020

"How to Design and Own Your Rx/OTC Switch in an Omni-Channel World"

ExL Event's 5th Annual Rx-OTC Switch Summit

Rittenhouse Square, Philadelphia

December 6th-7th, 2019

Nicholas Hall's Annual North American OTC Conference 

June 20th-21st, 2018

"How to Win in the Last Three Feet"

CHPA Marketing Conference 

July 16th-17th, 2018

TEDx - Bergen Community College

March 6th, 2018

"Better With Less" - Global Competition - Awards November 6th, 2017

Terri has been selected as the judge for the United States in Hasan & Partner's

"Better With Less" Global Brand Packaging Competition


Packaging That Sells, Chicago - October 25, 2017

"What Women See, Feel, and Understand About Brand Packaging!"

Keynote: Consumer Healthcare Investment

Princeton, NJ - May 24th, 2017
"Stop Brand Malpractice: Ensure Your Brand’s Trade-dress is Highly Protectable"

Rx to OTC Switch Conference – 2017

"How to Own Your Brand: Anti-Counterfeit Strategies"


NLS Food Marketing Summit - 2017

EastPack, Jacob Javits Center - 2016


"What Women Want to See, Feel and Understand About Your Package"


Package Design Matters Conference - 2016

Silver Global Packaging Award, Hills Bros. Coffee 

NLS Food Marketing Summit - 2016

Rx to OTC Switch Conference - 2016

CHPA – AEC Conference - 2016

Package Design Matters Conference - 2015

PIMS, Pharmaceutical Innovation & Managing Supply Chain Summit, Keynote - 2015

Food Marketing Summit, Phoenix – March 2015

Packaging That Sells, Chicago – October 2014

USP Zdrowie Seminar, Warsaw, Poland – September 2014

American Packaging Summit, Chicago – March 2014

Packaging That Sells, Chicago – October 2013

HOW Design Live, San Francisco – June 2013

CHPA Moderator, New Jersey – June 2013

The Dieline Forum, Los Angeles - October 2012

OTC National, Chicago – October 2012

The Dieline Forum, Boston – June 2012

CHPA Market Exchange, New Jersey – September 2011

In-Store Marketing Institute – 2007 & 2009

Institute of Packaging Professionals packaging Summit – 2006

Institute for International Research (IIRUSA) – 2005

Direct Marketing Association – 2005


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