What Women Want... To See, Feel, and Understand About Your Brand!
Recent Speaking Engagements
From Behind the Counter to Front of the Shelf:
Key packaging considerations for Rx-to-OTC switch products
Rx-to-OTC Switch Symposium - March 15, 2021
Presented in conjuction with Sriman Banjeree, Head of Packaging Development at Takeda, Terri used the practical neuroscience behind consumers sequence of cognition at shelf to reveal how to design a Rx-to-OTC brand’s most important asset—trade dress. A strong and strategic brand positioning is key to outsmart competitors and win consumers.
Learn more about the event here.
Previous Speaking Engagements
"Wayfind your Brand: Demystifying Brand Identity and Consumer Behavior in Store and Online"
OTC/DTC Global Conference
September 29th, 2020
"How to Design and Own Your Rx/OTC Switch in an Omni-Channel World"
ExL Event's 5th Annual Rx-OTC Switch Summit
Rittenhouse Square, Philadelphia
December 6th-7th, 2019
Nicholas Hall's Annual North American OTC Conference
June 20th-21st, 2018
"How to Win in the Last Three Feet"
CHPA Marketing Conference
July 16th-17th, 2018
TEDx - Bergen Community College
March 6th, 2018
"Better With Less" - Global Competition - Awards November 6th, 2017
Terri has been selected as the judge for the United States in Hasan & Partner's
"Better With Less" Global Brand Packaging Competition
Packaging That Sells, Chicago - October 25, 2017
"What Women Want...to See, Feel, and Understand About Brand Packaging!"
Keynote: Consumer Healthcare Investment
Princeton, NJ - May 24th, 2017
"Stop Brand Malpractice: Ensure Your Brand’s Trade-dress is Highly Protectable"
Rx to OTC Switch Conference – 2017
"How to Own Your Brand: Anti-Counterfeit Strategies"
NLS Food Marketing Summit - 2017
EastPack, Jacob Javits Center - 2016
HBA GLOBAL - 2016
"What Women Want to See, Feel and Understand About Your Package"
Package Design Matters Conference - 2016
Silver Global Packaging Award, Hills Bros. Coffee
NLS Food Marketing Summit - 2016
Rx to OTC Switch Conference - 2016
CHPA – AEC Conference - 2016
Package Design Matters Conference - 2015
PIMS, Pharmaceutical Innovation & Managing Supply Chain Summit, Keynote - 2015
Food Marketing Summit, Phoenix – March 2015
Packaging That Sells, Chicago – October 2014
USP Zdrowie Seminar, Warsaw, Poland – September 2014
American Packaging Summit, Chicago – March 2014
Packaging That Sells, Chicago – October 2013
HOW Design Live, San Francisco – June 2013
CHPA Moderator, New Jersey – June 2013
The Dieline Forum, Los Angeles - October 2012
OTC National, Chicago – October 2012
The Dieline Forum, Boston – June 2012
CHPA Market Exchange, New Jersey – September 2011
In-Store Marketing Institute – 2007 & 2009
Institute of Packaging Professionals packaging Summit – 2006
Institute for International Research (IIRUSA) – 2005
Direct Marketing Association – 2005