A 25-year legacy of intelligent brand know-how!

Upcoming book from Terri Goldstein and Joseph Gioconda tackles brand counterfeiting.

Brand Wayfinding: Never Decorate. Always Navigate.

HOW TO CREATE MEMORABLE PACKAGING

USING DESIGN TO ENGAGE FROM SCREEN TO SHELF

PACKAGING GURU PROVES WHAT’S ON OUTSIDE COUNTS—AND SELLS

DESIGNING WOMEN’S COSMETIC & PERSONAL CARE PACKAGING

FROM SHELF TO CART

TRIPLE THREAT PACKAGING FOR CARMEX

TERRI GOLDSTEIN

INTERPACK'S PERSON OF THE MONTH

GD PEOPLE TO WATCH

BATTLING BRAND MALPRACTICE

PANASONIC PERSONAL GROOMING TOOLS RETURN TO TARGET IN NEW PACKAGING

BUILDING BETTER RFPS AND CREATIVE BRIEFS

REWINDING TO MORE FAST FORWARD

HOW TO MAXIMIZE THE EQUITY OF YOUR BELOVED HERITAGE BRAND

PACKAGING FOR WOMEN IS DIFFERENT

BRAND PACKAGING: 3 Things A CEO/CMO Must Understand

SHELF IMPACT EXPLAINED IN FOUR STEPS

THE ACT OF MAKING A BRAND ICONIC

SOLVING THE MYSTERY OF SHELF IMPACT

LUDEN'S PACKAGING REDESIGN

WHAT TO KNOW ABOUT BRAND PACKAGING

SHOPPING TO THE SENSES: HARNESSING CONSUMERS’ IMPULSE FACTORS

BRAND RENEWAL IS THE KEY TO SURVIVAL

What women want in brand packaging? Something to talk about!

The new store seduction - mass-luxury value